Agency folks, time to build your SEO business fundamental.

To Agency Folks:

Now advertising agencies all have new tasks to accomplish in order to survive the economy down-turn. The fast-changing business communications paradigm, as empowered by different digital marketing (mobile for sure) and collaboration channels, gives us no choice but to consider building a new business fundamental to cope with marketing needs of your clients.

Among the various powerful digital marketing channels, a business's online or digital presence on a search engine is perceived as more objective as far as human bias is concerned. This is probably the reason why a well search-engine-optimized website can help grow its web traffics naturally, and tremendously. Such practices also help increase the 'Quality Score' of a website in the eyes of those paid-search advertising platforms such as Google AdWords, Yahoo Search Marketing, and Baidu etc.

Translate SEO-process into business metric, it is a crucial ROI boost-factor for most of the digital marketing channels of your clients (well, probably somewhat important to your agency business-nature too, isn't it?). This suggests the management and promotion of a SEO-centric digital strategy as needed by your clients. To further complicate it, this SEO-centric strategy entails the need of a web-analytics core within your clients' IT and communications infrastructure.

In fact, those who commit themselves to SEO usually care about more than their search-engine ranking but also website engagement, which in turn will help converting their search-engine leads into business opportunities. Again, also as a digital marketing convergence tool, it helps promoting lead conversions with other digital channels.

Being one of the agency folks, you know better than anyone else that you and your clients need to master such digital communications edge; it's time to either: 1) build your own SEO team, 2) transform the account services team to be SEO-literate, 3) hire a third party SEO consultant, or 4) start doing all three of these at the same time.

This is your first step. A big and important step!